Psychology
Informed
Coaching
A science-backed coaching approach that combines evidence-based psychological principles with powerful personal development strategies — helping your people unlock lasting growth, resilience, and performance.
The Approach
More Than
Just Coaching
Psychology Informed Coaching (PIC) is a forward-thinking methodology that brings together the rigour of psychological science and the practicality of professional coaching. Unlike conventional coaching that focuses solely on goals, PIC digs deeper — examining the cognitive patterns, emotional drivers, and behavioural habits that truly shape how people perform and grow.
At Maisha HR Consulting, we apply this approach to individuals, leaders, and teams across East Africa — helping them understand the why behind their behaviours so they can make real, sustainable change. It sits perfectly alongside our talent acquisition and training services: we don't just find great people or train them — we help them become the best version of themselves.
This is not therapy. PIC is firmly rooted in forward-focused personal and professional development. It operates within coaching boundaries, empowering clients to take charge of their growth through structured, psychology-backed frameworks.
Why It Matters
The Benefits of Psychology Informed Coaching
Empirically-grounded methods that create real, lasting change at the individual and organisational level.
The Process
How It Works
Our Psychology Informed Coaching follows a structured, evidence-based journey tailored to each individual or team.
Who Is This
Coaching
Designed For?
Psychology Informed Coaching at Maisha HR is delivered for individuals and organisations at every stage of their growth journey.
The Maisha HR Advantage
Why This Fits Our Mission
Psychology Informed Coaching is a natural extension of what Maisha HR already does — we help people and organisations grow. Now we go deeper.
Ready to Invest in
Your People's Potential?
Book a free discovery call with our Psychology Informed Coaching team and find out how we can tailor a programme for you or your organisation.